说到你的品牌, you have to know where you stand today before you can make decisions about tomorrow. 这就是为什么品牌研究是新2足球平台官方平台工作的核心.
不幸的是，并非所有机构都有相同的理念. 简单的事实是, 如果你的品牌项目没有从研究开始, 你可能找错了品牌合作伙伴.
Ignyte的品牌研究服务, you get actionable insights into how your brand is perceived by key stakeholders including customers, 员工, 投资者, 战略合作伙伴.
从客户访谈到竞争品牌审核, the services listed below are designed to help you clearly see your brand’s current performance, 未来的潜力, 还有中间的路障.
在没有了解竞争环境之前，不要采取行动. Brand 研究 gives you the clarity and confidence you need to make key strategic decisions.
Better understand the people your business serves so your brand can speak directly to their needs. 包括深度访谈, 在线调查和焦点小组, customer 研究 enables you to understand how your customers perceive your brand.
Customer 研究 from Ignyte gives you data-driven insight into areas including:
更好地与客户沟通, 提高品牌粘性, and increase conversions with customer personas that put a face and a story to the individuals you serve.
Customer personas help define your target audience segments by outlining the demographics and psychographics of each segment.
- Measurably improve your 销售, branding, and marketing initiatives
Optimize your customer experience by creating a visual representation of their journey.
Customer journey mapping tells the story of how your customer experiences your brand as they navigate the process of finding, 选择, 购买你的产品或服务.
Get actionable insights that enable you to improve your brand experience—from the moment customers become aware of your brand to their interaction with your products or services, 及以后.
Improve company culture and customer experience with internal stakeholder 研究. Internal stakeholders include your 员工, leadership, and board of directors.
Understanding how these key stakeholders experience your brand from the inside gives you the insight you need to foster company culture and ensure that customers have a consistent, 奖励品牌体验.
- Uncover truths about both your employer brand and corporate brand
- Identify where your organization is delivering on its brand promise—and where it is falling short
While it’s often overlooked and undervalued by organizations focused on external relationships, internal stakeholder 研究 is critical for better understanding your business, 你的观众, 以及市场的声誉驱动因素.
Ignyte’s internal stakeholder 研究 services include in-depth interviews and company-wide surveys that give you the insight you need to make strategic decisions about the future of your organization.
Get actionable insights into your brand’s performance with an objective analysis of your brand’s position within the competitive landscape.
Whether you’re a CEO wondering whether to rebrand or a marketing manager trying to make the case for a rebrand, our brand audit services pinpoint what’s currently working and not working with your brand, 以及竞争对手的优势和劣势.
- Uncover opportunities to meaningfully differentiate your brand and position it for growth
Conducting regular brand audits is critical to ensure your brand’s optimal performance. They give you a detailed snapshot of how the players in your industry are positioned, including the insights you need to make strategic decisions about the future of your brand.
衡量影响力, 令人难忘的, and differentiated your brand messaging is by testing it against each of your target audience segments.
Message testing 研究 uses controlled, objective methodologies to optimize your brand’s messaging.
- Determine whether the message you want to convey is the message that’s being received
Clearly and persuasively communicating your brand’s message is the first step in bolstering brand 意识 and increasing 销售 with marketing campaigns that move customers to act.
Boost brand 意识 and drive growth by better understanding consumer decision-making, 市场表现, 市场营销组合, 品牌资产.
The goal of brand 意识 研究 is to answer one question: What percentage of your target market is aware of your brand?
- Take the steps you need to ensure your brand is top-of-mind with target audiences
Our brand 意识 研究 services give you a barometer on the effectiveness of your marketing initiatives, as well as the insights you need to course correct and boost brand 意识 moving forward.
Calculate the value of your brand as determined by attributes like brand loyalty, 意识, 协会, 感知质量.
你的品牌价值就越强, the more appealing you are to customers and the more valuable you are to 投资者. That’s why brand equity is key to commanding higher prices and capturing greater market share.
在计划并购时，品牌资产研究至关重要 & 收购, 优化品牌架构, 或者做出影响品牌组合的战略决策.
Get actionable insight into the various customer segments within your market, so you can develop a targeted 策略 for positioning and messaging.
Market segmentation 研究 parses the demographics and psychographics of customer segments, 让您更好地了解每个细分市场的独特需求.
Marketing segmentation 研究 from Ignyte gives you the insight for:
通过了解你的客户群, 你可以在产品中利用这种定位, 销售, 以及营销策略. Get an edge in a crowded competitive landscape with a more complete understanding of your customer base.