研究

Better understand the people your business serves so your brand can speak directly to their needs. 包括深度访谈, 在线调查和焦点小组, customer 研究 enables you to understand how your customers perceive your brand.

Customer 研究 from Ignyte gives you data-driven insight into areas including:

• 客户的需求、目标、动机和挑战
• 顾客如何认识你的品牌
• 你的品牌如何从竞争中脱颖而出
• 你的客户如何通过接触点体验你的品牌
• 未满足的客户需求和当前产品的缺口

更好地与客户沟通, 提高品牌粘性, and increase conversions with customer personas that put a face and a story to the individuals you serve.

Customer personas help define your target audience segments by outlining the demographics and psychographics of each segment.

Ignyte的客户角色为您提供了工具:

• 更好地了解你的理想客户
• 创建有针对性的、相关的、能引起共鸣的品牌信息
• 与你所服务的人建立深厚而持久的联系
• Measurably improve your 销售, branding, and marketing initiatives

Optimize your customer experience by creating a visual representation of their journey.

Customer journey mapping tells the story of how your customer experiences your brand as they navigate the process of finding, 选择, 购买你的产品或服务.

客户旅程映射使您能够识别:

• 品牌体验中的摩擦领域
• 进入品牌体验的常见障碍
• 你目前还没有意识到的负面品牌体验
• 提高客户忠诚度的机会

Get actionable insights that enable you to improve your brand experience—from the moment customers become aware of your brand to their interaction with your products or services, 及以后.

Improve company culture and customer experience with internal stakeholder 研究. Internal stakeholders include your 员工, leadership, and board of directors.

Understanding how these key stakeholders experience your brand from the inside gives you the insight you need to foster company culture and ensure that customers have a consistent, 奖励品牌体验.

内部利益相关者研究旨在:

• Uncover truths about both your employer brand and corporate brand
• 识别团队成员沟通方式中的偏差
• 培养一种员工“活在品牌中”的文化
• 更好地了解你的组织优势和劣势
• Identify where your organization is delivering on its brand promise—and where it is falling short

While it’s often overlooked and undervalued by organizations focused on external relationships, internal stakeholder 研究 is critical for better understanding your business, 你的观众, 以及市场的声誉驱动因素.

Ignyte’s internal stakeholder 研究 services include in-depth interviews and company-wide surveys that give you the insight you need to make strategic decisions about the future of your organization.

Get actionable insights into your brand’s performance with an objective analysis of your brand’s position within the competitive landscape.

Whether you’re a CEO wondering whether to rebrand or a marketing manager trying to make the case for a rebrand, our brand audit services pinpoint what’s currently working and not working with your brand, 以及竞争对手的优势和劣势.

Ignyte的品牌审计将帮助您:

• 更好地理解竞争环境的细微差别
• 在这种情况下评估你自己品牌的表现
• 找出你的品牌体验中不一致的地方
• Uncover opportunities to meaningfully differentiate your brand and position it for growth

Conducting regular brand audits is critical to ensure your brand’s optimal performance. They give you a detailed snapshot of how the players in your industry are positioned, including the insights you need to make strategic decisions about the future of your brand.

衡量影响力, 令人难忘的, and differentiated your brand messaging is by testing it against each of your target audience segments.

Message testing 研究 uses controlled, objective methodologies to optimize your brand’s messaging.

Ignyte的消息测试服务让您:

• 测试针对特定受众的特定消息
• 使用客观的标准来衡量你的信息的有效性
• Determine whether the message you want to convey is the message that’s being received
• 调整你的信息以达到特定的目标
• 与你所服务的人建立有意义的联系

Clearly and persuasively communicating your brand’s message is the first step in bolstering brand 意识 and increasing 销售 with marketing campaigns that move customers to act.

Boost brand 意识 and drive growth by better understanding consumer decision-making, 市场表现, 市场营销组合, 品牌资产.

The goal of brand 意识 研究 is to answer one question: What percentage of your target market is aware of your brand?

Ignyte的品牌知名度研究使您能够:

• 在关键受众群体中衡量你目前的品牌知名度
• 衡量品牌定位、熟悉度、承诺度和考虑度
• Take the steps you need to ensure your brand is top-of-mind with target audiences

Our brand 意识 研究 services give you a barometer on the effectiveness of your marketing initiatives, as well as the insights you need to course correct and boost brand 意识 moving forward.

Calculate the value of your brand as determined by attributes like brand loyalty, 意识, 协会, 感知质量.

你的品牌价值就越强, the more appealing you are to customers and the more valuable you are to 投资者. That’s why brand equity is key to commanding higher prices and capturing greater market share.

Ignyte的品牌资产研究让您深入了解:

• 在关键受众中的品牌认知度
• 你的客户与你的品牌的联系
• 客户的忠诚度
• 你对潜在求职者的吸引力
• 你是否为你的产品定了合适的价格
• 提高利润率的方法
• 提高谈判能力的机会

在计划并购时，品牌资产研究至关重要 & 收购, 优化品牌架构, 或者做出影响品牌组合的战略决策.

Get actionable insight into the various customer segments within your market, so you can develop a targeted 策略 for positioning and messaging.

Market segmentation 研究 parses the demographics and psychographics of customer segments, 让您更好地了解每个细分市场的独特需求.

Marketing segmentation 研究 from Ignyte gives you the insight for:

• 提高活动表现
• 吸引合适的客户
• 提高品牌忠诚度
• 确定利基市场
• 告知产品开发

通过了解你的客户群, 你可以在产品中利用这种定位, 销售, 以及营销策略. Get an edge in a crowded competitive landscape with a more complete understanding of your customer base.